EXPERIENCE

LEAFLY 
Senior Product Designer
October 2021 - Present

Lead designer for Leafly’s consumer-facing products across mobile and web platforms.

• Native apps (2021–2024): Sole product designer for Leafly’s iOS and Android apps. Led end-to-end design for core features, native experiences, and platform improvements. Defined design principles and patterns that elevated usability and visual consistency across both apps. Partnered closely with PMs and engineers through research, prototyping, and QA to deliver features used by millions of consumers.

• Consumer web (2024–present): Now focused on the full consumer web product, designing data-informed experiences that support discovery, conversion, and retention. Collaborate with SEO and content strategy teams to create search-optimized, high-performance interfaces that drive measurable traffic growth.

• Bridge product and engineering through design documentation and system updates, ensuring cohesion across platforms and touchpoints.

• Contribute to roadmap planning and feature prioritization, balancing business goals with user needs through continuous iteration and testing.

MALAUZAI SOFTWARE INC. 
Senior UX Designer
October 2018 – October 2021

Senior UX Designer | October 2018 – October 2021

Lead designer on the User Experience Engineering team supporting digital banking solutions for North American financial institutions.

• Owned end-to-end UX for key enterprise and white-label products, ensuring consistency across multiple business lines.

• Partnered closely with the Director of UX and engineering leads to define design standards, maintain accessibility compliance, and drive cohesive multi-platform experiences.

• Conducted user interviews, prototype testing, and persona development to inform design decisions and improve adoption across client banks.

• Collaborated with cross-functional teams to deliver design solutions that balanced user goals, security requirements, and business objectives.

• Mentored junior designers and championed scalable design systems across product lines.

UX Designer | January 2015 – October 2018

Designed and implemented responsive mobile and web applications for financial institutions.

• Created wireframes, prototypes, and visual designs for core product features and internal tools supporting both customer-facing and operational workflows.

• Partnered with engineering and product teams to translate complex requirements into intuitive, task-focused interfaces.

• Provided creative direction and visual design support for corporate rebrand and marketing collateral.

• Contributed to the establishment of design processes that improved team collaboration and delivery speed.

AW MEDIA INC. 
Art Director & Advertising Designer
January 2012 - January 2015 

Progressed from UX Designer to Senior UX Designer, leading end-to-end design for digital banking products used by financial institutions across North America.

• Owned UX and visual design for mobile and web applications supporting both consumer and enterprise clients, ensuring consistent and accessible experiences across multiple product lines.

• Partnered with product and engineering leads to define requirements, prototype new concepts, and deliver scalable, user-centered solutions that balanced regulatory, security, and business needs.

• Conducted user research and usability testing to validate design decisions and improve adoption and satisfaction across client banks.

• Developed and maintained shared design patterns and guidelines, establishing a foundation for a company-wide design system.

• Collaborated with stakeholders across Product, Infrastructure, and Engineering to deliver cohesive, branded experiences and support ongoing platform modernization initiatives.

• Mentored junior designers and contributed to team-wide process improvements to streamline delivery and elevate design quality.

FREMONT ABBEY ARTS CENTER 
Graphic Designer
November 2010 - September 2011 

Design marketing materials for print and web, promote events through print and digital newsletters, update social media accounts, create event signage and banners. Work with printers for production and distribution of promotional and event materials. 

Dumb Eyes 
Graphic Design and Social Media Intern
January 2011 - March 2011 

Design marketing materials for print and web, promote events through print and digital newsletters, update social media accounts, create event signage and banners. Work with printers for production and distribution of promotional and event materials. 

FREELANCE GRAPHIC DESIGN
Graphic Designer
June 2010 – Present 

Graphic Design work for various clients including Texas Monthly magazine, October Custom Publishing, Patriot Dental, Hill Country Guitars and others. Conceptualize, design and create branding collateral including catalogs, brochures, posters, advertisements and web assets. Prepare and send final artwork to vendors to produce. Prepare and produce web imagery for use by various retailers.